International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2017, Volume : 5, Issue : 4
First page : (1936) Last page : (1944)
Article doi: http://dx.doi.org/10.18782/2320-7051.5136
Efficiency and Performance of Inland Fish Markets in Nanded District of Maharashtra: “A Supply Chain Approach”
Vinay Maruti Hatte1*, Swadesh Prakash1, M. Krishnan2, Nalini Ranjan Kumar3,
Stanzin Gawa1 and Sandesh V. Patil1
1ICAR-Central Institute of Fisheries Education, Mumbai-400061
2ICAR-National Academy of Agricultural Research Management, Hydrabad-500030
3ICAR-National Institute of Agricultural Economics and Policy Research-110012
*Corresponding Author E-mail: vinay.fecpa502@cife.edu.in
Received: 5.07.2017 | Revised: 16.07.2017 | Accepted: 18.07.2017
ABSTRACT
With the objective to understand the efficiency of domestic fish marketing system, the present study undertaken in the Nanded district of Maharashtra. The channel 2 is responsible for majority of the fish dispose i.e. 51.12 per cent, followed by channel 3(15.07%). The marketing cost, marketing margin and marketing efficiency of all five marketing channel was analyzed in the study. The investigation revealed the existence of 5 prominent marketing channels prevalent the district out which Channel 2 (Fisher-wholesaler-retailer-consumer) found out to be the major channel in terms of quantity handled with share of about 51 percent. The analysis shows that the market cost is highest in the wholesaler (Rs.7.66/Kg) due to high catch handled per day by them. This is followed by retailers (Rs.5.40/Kg), due to transportation, ice cost etc. The least cost is incurred to the auctioneers (Rs.2.44/Kg) due to minimum transportation cost and ice also minimum ice cost as the auctioneers does not store the fishes in most of the cases. The total price spread in supply chain is estimated as Rs.33.51/Kg. The fishers share is consumer rupee is calculated as Rs.69.65 per cent for the same channel. As the length of the channel increase the marketing efficiency decreases, this is clear from the result that the channel first has the marketing efficiency of 2.29 followed by channel 2 i.e. 1.33. The third channel has the marketing efficiency of 1.03, followed by 0.88 for the channel 4 and 0.76 for the fifth and final marketing channel.
Key words: Marketing efficiency, Marketing Channel, Marketing margin, Price spread.
Full Text : PDF; Journal doi : http://dx.doi.org/10.18782
Cite this article: Hatte, V.M., Prakash, S., Krishnan, M., Kumar, N.R., Gawa, S. and Patil, S.V., Efficiency and Performance of Inland Fish Markets in Nanded District of Maharashtra: “A Supply Chain Approach”, Int. J. Pure App. Biosci.5(4): 1936-1944 (2017). doi: http://dx.doi.org/10.18782/2320-7051.5136
