International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2017, Volume : 5, Issue : 3
First page : (518) Last page : (521)
Article doi: http://dx.doi.org/10.18782/2320-7051.2998
Listening Behavior and Programmes’ Preferences of Community Radio Listeners of CCS HAU, Hisar-91.2 MHz
Krishan Yadav1*, Ashok Kumar2, Rajesh Kumar3 and Rupender Kumar4
1Joint Directorate (Mass Communication), 2Assistant Director (ext.Edu.),3DTP Operator, University Press, Directorate of Extension Education, CCS Haryana Agricultural University,
Hisar - 125 004, Haryana, India, 4Ph. D. Scholar (Ext.Edu.), CCSHAU, Hisar
*Corresponding Author E-mail: krishanyadv@gmail.com
Received: 20.05.2017 | Revised: 22.05.2017 | Accepted: 23.05.2017
ABSTRACT
Most scholars agree with the fact that the condition of the poorest of the poor can be improved by providing them with the most basic information by involving them so that sustainable development can be achieved. One such Information and Communication Technology (ICT) is Community Radio Station (CRS) which caters to the need of rural community by involving them in every aspect of operationalization and management. Community radio is a type of radio service that offers a third model of radio broadcasting beyond commercial and public service. For over 80 years, radio has been seen as a global tool for participatory communication and development. But participation of the community was lacking, thus a new concept of Community Radio was introduced. Community radio caters the need of rural community hence giving way to the bottom up approach, and providing a voice to the voiceless. In a country like India, where the printed words cannot go very far because of wide spread illiteracy, the community radio can a play a significant role in revamping extension network not only for the purpose of dissemination of views and information, but also for education, advertisement and entertainment. This study was conducted in Hisar district of Haryana to assess the Listening Behavior and Programmes’ Preferences of Community Radio Listeners of farming community of district Hisar (Haryana). The Community Radio Station (CRS, CCSHAU, Hisar-91.2 MHz) covers the area of approximately 15 Kilometers radius around the university. Therefore, four villages from the coverage area in all four directions were selected. Forty farmers who were listening CRS, CCSHAU, Hisar-91.2 MHz were selected randomly from each village. Observations related to Listening Behavior and Programmes’ Preferences of Community Radio Listeners were recorded of total number of 160 CRS listeners.
Key words: Community radio station, ICT, Farming community, Programme quality, Assessment
Full Text : PDF; Journal doi : http://dx.doi.org/10.18782
Cite this article: Yadav, K., Kumar, A., Kumar, R. and Kumar, R., Listening Behavior and Programmes’ Preferences of Community Radio Listeners of CCS HAU, Hisar-91.2 MHz, Int. J. Pure App. Biosci.5(3): 518-521 (2017). doi: http://dx.doi.org/10.18782/2320-7051.2998
