International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2017, Volume : 5, Issue : 1
First page : (329) Last page : (337)
Article doi: http://dx.doi.org/10.18782/2320-7051.2581
Study on Marketing Behaviour and Other Attributes of Vegetable Growers at Kota Block of Kota District in Rajasthan
Prashant Maratha1* and S.K. Badodiya2
1Ex-PG Student and 2Programme Coordinator
R.V.S.K.V.V., Gwalior, Madhya Pradesh, India
*Corresponding Author E-mail: prashantmaratha@gmail.com
Received: 11.02.2017 | Revised: 21.02.2017 | Accepted: 23.02.2017
ABSTRACT
Marketing behavior of a farmer is influenced by several factors. The study was conducted purposively in Kota block of Kota district to assess the marketing behaviour of vegetable growers. The total of 120 vegetable growers were formed the sample for the study. The primary data were collected through personal interview method with the help of pre-tested interview schedule which was prepared on the basis of objectives of investigation and variables. The statistical tests and procedures were used for analyzing the data. With the help of statistical tools like- mean, S.D., percentage, and Karl Pearson’s coefficient of correlation, multiple correlation and regression analysis were used for analysis of data. We found that majority of the respondents had medium (72.50%) to high level of marketing behavior. All the 13 selected attributes of vegetable growers, were found positive and significant relationship with marketing behavior except age, farming experience, extension participation and innovativeness in vegetable production. And coefficient of determination R2 was 0.7862. The major constraints expressed by vegetable growers were fluctuations in the market price (82.50%).
Key words: Vegetable growers; Marketing behaviour; Correlation analysis
Full Text : PDF; Journal doi : http://dx.doi.org/10.18782
Cite this article: Maratha, P. and Badodiya, S.K., Study on Marketing Behaviour and Other Attributes of Vegetable Growers at Kota Block of Kota District in Rajasthan, Int. J. Pure App. Biosci.5(1): 329-337 (2017). doi: http://dx.doi.org/10.18782/2320-7051.2581
