International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2017, Volume : 5, Issue : 1
First page : (992) Last page : (995)
Article doi: http://dx.doi.org/10.18782/2320-7051.2484

Awareness Regarding Food Safety and Consumer Protection amongst the Women of Dantiwada Village

Prashant J. Joshi, Namrata G. Khatri*, Preeti H. Dave and Poonam P. Thakar
Department of Food Science and Nutrition, ASPEE College of Home Science and Nutrition,
S.D. Agricultural University, S. K. Nagar - 385506, Gujarat
*Corresponding Author E-mail: khatrinamrata88@gmail.com
Received: 20.01.2017  |  Revised: 28.01.2017   |  Accepted: 29.01.2017  

 ABSTRACT

Large numbers of consumers in India are women, living in rural area. Women consumers are cheated in different ways by middle men. Adulteration and under weighment of goods, selling goods of inferior quality and duplicated goods charging high prices, attractive but thoroughly misleading advertisement in mass media, inadequate services of durable goods after sales etc. All women consumers who are mature enough to take decision and capable of carrying out household activities were selected as population for the present study. The study was conducted in Dantiwada village. For the study, forty Women were randomly selected. A questionnaire method and an interview schedule was used for the purpose of data collection. From the present study, it was depicted that amongst all the respondents, 85% were aware regarding misbranding, 50% were aware regarding food standards and lows, 77.5% were aware regarding maximum retail price, 70% were aware regarding expiry date and 60% were checking net weight of the product. It was noticeable that only 27.5% respondents were aware of nutritional labeling, 5% were aware of ingredient’s information and only 32.5% women gave preference to the standardized products. It was shocking to that only 27.5% women were aware about consumer protection acts but neither any of them have any information about consumer protection agencies nor they have utilized their consumer protection rights. Upon asking regarding bill / cash memo, 55% women said that they always ask for bill but the rest of them do not give much importance to it. About 60% of women were having the information about common food adulterants and 62.5% women accepted that they very often have experienced the food adulteration. Almost 45% of women were aware that food adulteration is harmful to health. It was observed from the data that literate women were more aware in comparison of illiterate women. Income level of the women did not show any significant effect on the awareness level. The effect of electronic media on the awareness level of women was higher than that of print media.

Key words: Food Safety, Consumer Protection, Awareness in women

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Joshi, P.J., Khatri, N.G., Dave, P.H. and Thakar, P.P., Awareness Regarding Food Safety and Consumer Protection amongst the Women of Dantiwada Village, Int. J. Pure App. Biosci.5(1): 992-995 (2017). doi: http://dx.doi.org/10.18782/2320-7051.2484