International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2016, Volume : 4, Issue : 2
First page : (321) Last page : (326)
Article doi: http://dx.doi.org/10.18782/2320-7051.2262

Effect of Food Advertisements on Eating Pattern of School Going Children between Ages 10-12 Years

Niharika Arora* and Rupali Sengupta
Dr. B.M.N. College of Home Science. Affiliated to S.N.D.T Women’s University
338, Rafi Ahmed, Kidwai Road, Matunga, Mumbai, Maharashtra, India
*Corresponding Author E-mail: niharikaarora12@gmail.com
Received: 8.04.2016  |  Revised: 15.04.2016   |  Accepted: 18.04.2016  

Abstract
A study was conducted on 125 school going children selected through purposive sampling technique. Main aim of the study was to understand the eating pattern of school going children and how advertisements affect their food choices. Respondents were informed that the television advertisements, not always give the right information and advertisements should not affect their buying behaviors. Results showed that respondents were consuming more of unhealthy foods as compared to the healthy one.

Key words: Physical Activity, Television Advertisements, Buying Behavior, Junk Food.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Arora, N. and Sengupta, R., Effect of Food Advertisements on Eating Pattern of School Going Children between Ages 10-12 Years, Int. J. Pure App. Biosci.4(2): 321-326 (2016). doi: http://dx.doi.org/10.18782/2320-7051.2262