Archives

Marketing behavior of a farmer is influenced by several factors. The study was conducted purposively in Morar block of Gwalior district to assess the marketing behaviour of vegetable growers. The total of 120 vegetable growers formed the sample for the study. The primary data were collected through personal interview method with the help of pre-tested interview schedule which was prepared on the basis of objectives of investigation and variables. The statistical tests and procedures were used for analyzing the data. With the help of statistical tools like- mean, S.D., percentage, and Karl Pearson’s coefficient of correlation, multiple correlation and regression analysis were used for analysis of data. We found that majority of the respondents had medium (70.00%) to high level of marketing behavior. The major constraints expressed by vegetable growers were fluctuations in the market price (87.50%), followed by lack of market information and high commission charges (77.50%) and lack of processing facilities (67.50%) and faulty system of weighing(57.50%), delayed cash payment (51.16%), high cost of transportation (45.00%), absence of storage facilities (43.33%), followed by markets are far away (30.00%) and No grading facilities (21.66%).

Keywords: Marketing behavior, Vegetable growers