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Day old coloured broiler chicks are being produced and distributed by department of Poultry Science, Veterinary College, Hebbal, Bengaluru under All India Co-ordinated Research Project on poultry breeding for meat since 20 years all over Karnataka. But still there is a dearth for information regarding socioeconomic and psychological characteristics of coloured broiler farmers and constraints faced by them in marketing of coloured broiler birds in Karnataka. Hence the present study was undertaken to study the socioeconomic and psychological characteristics and to identify the constraints faced by the farmers in marketing of coloured broiler birds in Karnataka. Following ex-post facto research design, 90 farmers from various districts of Karnataka were randomly selected from those who have purchased chicks from Veterinary College, Bangalore. The study revealed that majority of the coloured broiler farmers were young (61.11%) and graduated (35.56%). They lived in nuclear family (55.56%) with small family size (87.78%). Majority had agriculture (58.88%) as their main occupation and belonged to marginal farmers (40.00%) with low annual income (46.67%) and low livestock possession (93.34%) possessing 1 to 4 years of experience (85.56%) in poultry farming. Only 5.56 per cent of the coloured broiler farmers received training in poultry farming. They had medium household (61.11%), farmhold (55.55%) material possession as well as medium extension contact (46.66%), economic motivation (47.78%) and risk orientation (46.66%). All the farmers have used self finance. Absence of common forum to discuss marketing problems (100.00%) and no reliable markets nearby (100.00%) were the major personal constraints. Fluctuations in market price (100.00%) was the major financial constraint. Cent percentage of the farmers expressed lack of marketing information and lack of awareness among public regarding coloured broilers as the major technical and other constraints in marketing of coloured broiler birds in Karnataka.
Keywords: Coloured broiler, Socioeconomic, Psychological, Constraints.