Archives

The floriculture in India has emerged as a fast growing sector in the recent years. In Karnataka, chrysanthemum flowers are being cultivated in an area of 4,884 hectares with the production of 56,674 metric tonnes (MT) and productivity of 11.60 metric tonnes per hectares (2010-11). Among all the districts in the state Tumkur district occupies first place in area (1162 ha) of chrysanthemum flower. The study revealed that the cultivation of chrysanthemum flower was significantly influenced by cost of human labour, FYM, fertilizers, plant protection chemicals and irrigation. It is worth noting that the elasticity of production of FYM was negative (-0.0271). This clearly indicated that the gross income of chrysanthemum flower declined with the increase in doses of FYM. And further it could be seen from the study the two important channels were identified, in that chnnel-I is most prominent and producer’s share in consumer’s rupee was more in channel-I of Sira (68.24%), Tumkur (69.30%) and Bangalore market (70.27%) than the channel-II of Tumkur (68.09%) and Bangalore market (65.76%).

Key words: Resource use efficiency, Chrysanthemum flower, Production, Marketing, Marketing Channels.