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The present study entitled “Awareness of electronic-National Agriculture Market (e-NAM) during covid-19" was carried in to four major agricultural states i.e. Uttar Pradesh, Madhya Pradesh, Haryana and Karnataka. Thus selected total member of 150 respondents were selected from different occupations of agriculture. The data was collected from various stakeholders actively engaged in trading through the e-NAM platform. Out of total more than 50 percent respondent reports govt. advertisements as major source of information transmitter for e-NAM and above 85 percent of the respondents were familiar with the APMC facilities. The study concludes that awareness ratio of eNAM process flow to farmers was positive in selected eNAM states in India. The evolution of eNAM in India provides a better platform for farmers for effective online trading. There is a need to provide the proper non-monetary incentive to farmers to work as influential opinion leaders in terms of creation of awareness and monetary incentives brand flagship of e-NAM.

Keywords: Agriculture Marketing, Corona pandemic, e-NAM, e-Mandi, Food supply chain management.