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Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2021, Volume : 9, Issue : 1
First page : (422) Last page : (428)
Article doi: : http://dx.doi.org/10.18782/2582-2845.8588

Analysis of Farmer’s Decision towards Purchase of Chilli Seed in Guntur District of Andhra Pradesh

Kandukuru Azmath Hussain^1*, Seedari Ujwala Rani² and B. Ramana Murthy^3
1Institute of Agribusiness Management, S.V. Agricultural College, Tirupati
²Department of Agricultural Economics, S.V. Agricultural College, Tiruapti
³Department of Statistics and Computer Applications, S.V. Agricultural College, Tiruapti
*Corresponding Author E-mail: k.azmath.hussain@gmail.com
Received: 9.01.2021 | Revised: 11.02.2021 | Accepted: 18.02.2021 

 ABSTRACT

Buying behavior is the process where individuals decides what, when, where, how and from whom to purchase goods and services. The study was undertaken in Guntur district of Andhra Pradesh about factors influencing farmers to purchase chilli seed. Through factor analysis technique , it was observed that  offered quality by dealers  was major  influencing  factor with mean score  6.36 followed by  farm production factors with mean score 5.89, followed by risk factors, location and accessibility ,social influences, product image, product attributes with mean sores 5.61, 5.25, 5.03, 4.73, 4.56 respectively.

Keywords:  Factor analysis, Buying behaviour, Product, Mean score.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Hussain, K. A., Rani, S. U., & Ramana Murthy, B. (2021). Analysis of Farmer’s Decision towards Purchase of Chilli Seed in Guntur District of Andhra Pradesh, Ind. J. Pure App. Biosci. 9(1), 422-428. doi: http://dx.doi.org/10.18782/2582-2845.8588