Archives

Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2021, Volume : 9, Issue : 1
First page : (354) Last page : (358)
Article doi: : http://dx.doi.org/10.18782/2582-2845.8547

Analysis on Marketing of Inland Fish (Catla catla)

Kanikelli Priyanadh^1* and Sanjay Kumar^2
1Author, M.Sc. Agricultural Economics
²Assistant Professor, Dept. of Agricultural Economics
SHUATS, Prayagraj-211007
*Corresponding Author E-mail: priyanath.k77@gmail.com
Received: 15.12.2020 | Revised: 21.01.2021 | Accepted: 27.01.2021 

 ABSTRACT

The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of Catla catla in West Godavari district of Andhra Pradesh. A multistage sampling technique was employed to select the market functionaries from whom information were collected using structural questionnaires from the different marketing channels. This study reveals the total marketing cost and marketing margins of the market intermediaries involved in various stages. Then the collected data has been tabulated and analyzed with the help of statistical tools.

Keywords: Catla catla, Price spread, Producer’s share, Marketing efficiency.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Priyanadh, K., & Kumar, S. (2021). Analysis on Marketing of Inland Fish (Catla catla), Ind. J. Pure App. Biosci. 9(1), 354-358. doi: http://dx.doi.org/10.18782/2582-2845.8547