Archives

Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2021, Volume : 9, Issue : 1
First page : (171) Last page : (175)
Article doi: : http://dx.doi.org/10.18782/2582-2845.8481

An Economic Analysis of Marketing of Tobacco (Flue Cured Virginia) in West Godavari District of Andhra Pradesh

V. Parimala^1*, Sanjay Kumar² and A.K. RAI^3
1Department of Agricultural Economics, Sam Higginbottom University of Agriculture,
Technology and Sciences, Prayagraj-211007, Uttar Pradesh, India
^2,3Department of Agricultural Economics and Statistics,
Kulbhaskar Ashram Post Graduate College Prayagraj- 211007, Uttar Pradesh, India
*Corresponding Author E-mail: persisherald777@gmail.com
Received: 6.11.2020 | Revised: 13.12.2020 | Accepted: 20.12.2020 

 ABSTRACT

The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of Fcv tobacco in Andhrapradesh state. The study was carried out in West Godavari district of the state. A multistage sampling technique was employed to select the market functionaries from whom information were collected and analyzed. The data were collected using well structured questionnaires from three different marketing channels Channel-I: Producer- Consumer, Channel-II: Producer- Village merchant/Retailer- Consumer, Channel-III: Producer- Wholesaler/Commission agent-Retailer/Village merchant- Consumer. Then the data is analyzed using tabulation method along with statistical tool.

Keywords: Tobacco, Price spread, Producer’s share in consumer’s rupee, Marketing efficiency.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Parimala, V., Kumar, S., & RAI, A. K. (2021).  An Economic Analysis of Marketing of Tobacco (Flue Cured Virginia) in West Godavari District of Andhra Pradesh, Ind. J. Pure App. Biosci. 9(1), 171-175. doi: http://dx.doi.org/10.18782/2582-2845.8481