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Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2021, Volume : 9, Issue : 1
First page : (127) Last page : (131)
Article doi: : http://dx.doi.org/10.18782/2582-2845.8503

Marketing Behaviour of Banana Growers in Theni District

D. Jegan^1* , Rexlin Selvin², R. Velusamy³ and K. Prabakaran^4
1PG Scholar, Department of Agricultural Extension,
²Professor, Department of Agricultural Extension,
³Associate Professor, Department of Agricultural Extension,
⁴Assistant Professor (Agricultural Statistics), Department of Agricultural Economics,
Agricultural College and Research Institute, Madurai, Tamil Nadu, India
*Corresponding Author E-mail: jegandharma2014@gmail.com
Received: 22.12.2020 | Revised: 24.01.2021 | Accepted: 30.01.2021 

 ABSTRACT

The present study deals with the overall aspects of current marketing behaviour in the regions of Theni. The present study was accomplished during November 2019 to January 2020 in Uthamapalayam block of Theni district. Marketing behaviour are interpreted using the simple scaling and percentage analysis. Lack of various modern marketing information hubs, lack of local reliability were identified as the barrier in their marketing decision. Since local leaders plays a significant role in market information, co-ordination of members is significant to adopt new marketing strategies. Majority of the produce are sold immediately on the weight basis. Even though there is a considerable profit for their, it is important for them to adopt latest marketing facilities with respect to the storage and transport.

Keywords: Marketing behaviour, Scaling, Percentage analysis, Local reliability, Marketing information.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Jegan, D., Selvin, R., Velusamy, R., & Prabakaran, K. (2021). Marketing Behaviour of Banana Growers in Theni District, Ind. J. Pure App. Biosci. 9(1), 127-131. doi: http://dx.doi.org/10.18782/2582-2845.8503