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Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2020, Volume : 8, Issue : 6
First page : (416) Last page : (419)
Article doi: : http://dx.doi.org/10.18782/2582-2845.8472

Do Boys and Girls Differ in Social Media Usage? : A Comparative Research

B. Chandana* , L. Uma Devi and Bilquis
College of Community Science, Lam Guntur
*Corresponding Author E-mail: borrachandanarao08336@gmail.com
Received: 10.11.2020 | Revised: 13.12.2020 | Accepted: 18.12.2020 

 ABSTRACT

Social media is becoming a trending tool in recent times with user-friendly features, and it is worthy to say the whole world is at our hands. The prominent users of social networking sites are adolescents who want to experience the new online world and to feel connected to the globe around them by sitting at one place. The study provides the knowledge regarding gender and area based disparity with reference to the mode of media utilization. The sample of the adolescents consists of 240 students of age group 13-19 years from rural and urban areas of Visakhapatnam district, Andhra Pradesh. Data regarding background information of the respondents was cumulated using general information schedule. A questionnaire developed by Savita Gupta and Liyaqat Bashir (2018) was utilized to assess social media usage. From the outcomes of the study, it is evident that rural boys significantly differed than girls in social media usage, where boys surpass girls. Interestingly there is no difference was found between urban boys and girls in social media usage, it is also note that no remarkable difference was observed by rural and urban adolescents.

Keywords: Social media usage, Gender, Rural and Urban.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Chandana, B., Uma Devi, L., & Bilquis, (2020). Do Boys and Girls Differ in Social Media Usage?: A Comparative Research, Ind. J. Pure App. Biosci. 8(6), 416-419. doi: http://dx.doi.org/10.18782/2582-2845.8472