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Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2020, Volume : 8, Issue : 6
First page : (262) Last page : (266)
Article doi: : http://dx.doi.org/10.18782/2582-2845.8463

An Economic Analysis of Sorghum to Estimate Marketing Channels, Marketing Cost, Marketing Margin and Price Spread in Each Channel of Distribution in Kurnool District of Andhra Pradesh

M. Mounika* and Mukesh Kumar Maurya**
*Author, **Assistant Professor,
Deptartment of Agricultural Economics, SHUATS, Prayagraj, Uttar Pradesh, India
*Corresponding Author E-mail: mounivijay50@gmail.com
Received: 2.11.2020 | Revised: 5.12.2020 | Accepted: 12.12.2020 

 ABSTRACT

The study is on marketing cost, marketing margin and price spread in each channel of distribution of Sorghum in Kurnool district of Andhra Pradesh. The study was carried out in both conventional and functional analyses were employed to analyze the data and to arrive at valid conclusions. the data was collected using well structured questionnaire from three different marketing channels.
Channel I: Producer → Consumer
Channel II: Producer→ Village merchant/Retailer→ Consumer
Channel III: Producer→ Commission agent → Wholesaler → Consumer
Finally the data is analyzed using a tabulation method along with a statistical tool.

Keywords: Sorghum, Marketing cost, Marketing margin, Price spread.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Mounika, M., & Maurya, M. K. (2020). An Economic Analysis of Sorghum to Estimate Marketing Channels, Marketing Cost, Marketing Margin and Price Spread in Each Channel of Distribution in Kurnool District of Andhra Pradesh, Ind. J. Pure App. Biosci. 8(6), 262-266. doi: http://dx.doi.org/10.18782/2582-2845.8463