Archives

Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2020, Volume : 8, Issue : 4
First page : (674) Last page : (677)
Article doi: : http://dx.doi.org/10.18782/2582-2845.7375

Assessing the Factors Associated with Meat Consumption in Kerala

Najeeb A. P., R. Narendra Babu, Robinson J. J. Abraham and A. Serma Saravana Pandian*
Department of Livestock Products Technology (Meat Science)
Madras Veterinary College TANUVAS, Chennai - 600 007
*Corresponding Author E-mail: pandian23@gmail.com
Received: 20.03.2019  |  Revised: 28.04.2019   |  Accepted: 7.05.2019

 ABSTRACT

A study was undertaken to assess the factors associated with the meat consumption in Kerala. The data pertaining to the demographic factors, socio -economic and cultural characteristics associated with consumption pattern of meat and meat products were collected using well-structured and pretested questionnaire. The results of the study revealed that the consumption of meat in Kerala is driven by several factors of which, the variables viz., central zone, south zone, occupation, family income, family size and frequency of meat consumption found to influence the consumption of meat significantly (p<0.01). Out of these significant variables, the variables - occupation, family income, family size and frequency of meat consumption were found to be positively influencing the consumption of meat. Other significant variables like central and south zonal dummies were found to be negatively influencing the consumption of meat. These factors play a vital role to the existing meat consumption pattern. Hence there is wide scope for the meat processors to establish their brands and shift the unorganized meat marketing system towards organized system through super markets.

Keywords: Meat, Variables, Family income, Family size

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Najeeb, A.P., Babu, R.N., Abraham, R.J.J., & Pandian, A.S.S. (2020). Assessing the Factors Associated with Meat Consumption in Kerala, Ind. J. Pure App. Biosci. 8(4), 674-677. doi: http://dx.doi.org/10.18782/2582-2845.7375