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Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2020, Volume : 8, Issue : 3
First page : (627) Last page : (636)
Article doi: : http://dx.doi.org/10.18782/2582-2845.8168

The Current Scenario of Indian Incense Sticks Market and Their Impact on the Indian Economy

Virendra Kumar Yadav^1* , Pankaj Kumar², Haresh Kalasariya³, Nisha Choudhary⁴, Bijendra Singh⁵, G. Gnanamoorthy⁶, Nitin Gupta⁷, Samreen Heena Khan⁴ and Areeba Khayal^8
1School of Life Sciences, Jaipur National University, Jaipur, Rajasthan, India
²School of Environment and Sustainable Development, ⁴School of Nanosciences, ⁵School of Chemical Sciences,
Central University of Gujarat, Gandhinagar, Gujarat, India
³Department of Microbiology, Sankalchand Patel University, Visnagar, Gujarat, India
⁶Department of Inorganic Chemistry, University of Madras, Guindy Campus, Chennai, T.N., India
⁷Society for Research and Initiatives for Sustainable Technologies and
Institutions (SRISTI) Laboratory, Gandhinagar, Gujarat, India
⁸Department of Chemistry, Industrial Chemistry section, Aligarh Muslim University, Aligarh, UP, India
*Corresponding Author E-mail: yadava94@gmail.com
Received: 10.05.2020  |  Revised: 19.06.2020   |  Accepted: 26.06.2020 

 ABSTRACT

The burning of incense sticks is a common practice around the world either as a part of their custom, for fragrance or as insect repellent. The market of incense sticks is rapidly increasing worldwide, due to their high demand in our everyday life. It’s application in not only restricted to worship, instead it is used for meditation, yoga and aroma therapy. The global incense sticks market is currently dominated by United States of America (USA), Brazil, China and India. The low labor costs, availability of raw materials, has drawn the attention of the whole world towards India, and as a result, India is now one of the largest producer and exporter of incense sticks. Some of the Indian states are leading manufacturers of incense sticks. Indian incense sticks market contributes a major share in the economy of the country. The Indian incense sticks market is dominated by South-India especially, Tamil Nadu, Karnataka having the popular Mysore scents and some other world renowned brands. There is a high turnover of incense sticks market, which draws the government’s attention towards them. The current review deals with the market potential of incense sticks in India, purchasing patterns, and current global competitors of Indian incense sticks.

Keywords: Incense sticks; Market players; Turnover; Agarbatti; Fragrances; Economy

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Yadav, V.K., Kumar, P., Kalasariya, H., Choudhary, N., Singh, B., Gnanamoorthy, G., Gupta, N., Khan, S.H., & Khayal, A. (2020). The Current Scenario of Indian Incense Sticks Market and Their Impact on the Indian Economy, Ind. J. Pure App. Biosci. 8(3), 627-636. doi: http://dx.doi.org/10.18782/2582-2845.8168