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Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2020, Volume : 8, Issue : 3
First page : (445) Last page : (450)
Article doi: : http://dx.doi.org/10.18782/2582-2845.7677

Economic Study of Guava Marketing in District Kanpur Nagar (U.P.)

Tej Singh^1*, J. Rai², Amit Kumar³, Balwan Singh⁴, Birendra Kumar⁵ and Anani Singh^6
1,2,4,5,6Department of Agriculture Economics and statistics, ³Department of Crop physiology
Chandra Shekhar Azad University of Agriculture and Technology Kanpur 208002
*Corresponding Author E-mail: tejsingh0106@gmail.com
Received: 15.06.2019  |  Revised: 23.07.2019   |  Accepted: 30.07.2019 

 ABSTRACT

Guava (Psidium guajava) belong to family Myrtaceae, the apple of tropics, has been cultivated in India since early 17th century and is one of the most common fruit in India. It is now cultivated all over the tropics and sub-tropics.  In India, it is successfully grown in Karnataka, Uttar Pradesh, Bihar, Madhya Pradesh, Maharashtra, West Bengal, Orissa and Tripura. It is one of the most common fruits in India and has become popular because of its availability almost throughout the year at moderate prices. The study of marketing two wholesale markets one at Kanpur Nagar and other at (market) were selected purposively because of higher arrival of guava. Three marketing channels were observed to study the price spread as-Channel I, Channel II and Channel III. The maximum producer’s share in consumer’s rupee was calculated in channel III i.e. 63.74%. The price spread was in the range from 36.89%, 37.20% to 36.26%. Incidence of pest and diseases, irregular bearing, fruit drop are the main constraints of production. The study of price spread through different marketing channels revealed that the producer’s share in consumer’s rupee was highest producer’s share in consumer’s rupee 63.74 per cent in channel III followed by 63.11 per cent in channel I and 62.80 per cent in channel II respectively. As regards, percentage share of price spread in total price paid by consumer, it varied from channel to channel. In channel I, the price spread came to 36.89 per cent while in channel II it was 37.20 per cent and in channel III it was 36.26 per cent in the guava marketing.

Keyword: Marketing channels, Marketing cost, Marketing margins and Price spread.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Singh, T., Rai, J., Kumar, A., Singh, B., Kumar, B., & Singh, A. (2020). Economic Study of Guava Marketing in District Kanpur Nagar (U.P.), Ind. J. Pure App. Biosci. 8(3), 445-450. doi: http://dx.doi.org/10.18782/2582-2845.7677