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Indian Journal of Pure & Applied Biosciences (IJPAB)
Year : 2020, Volume : 8, Issue : 2
First page : (164) Last page : (168)
Article doi: : http://dx.doi.org/10.18782/2582-2845.8030

Utilization Pattern of Print Media Sources by School-Going Children of Varanasi District

Minakshi Gautam* and Indira Bishnoi
Department of Home Science, Extension Education and Communication Management, Mahila Maha Vidhyalaya, Banaras Hindu University, Varanasi (U.P.), India
*Corresponding Author E-mail: minakshi0607@gmail.com
Received: 7.03.2020  |  Revised: 11.04.2020   |  Accepted: 15.04.2020 

 ABSTRACT

We are living in the era of technological explosion where we people are surrounded with the different mass media sources. As print media is the oldest media it is still popular among the school-going children because it aware them and inform about different issues/happening. Print media sources such as newspaper, magazine, competitive books etc. are mainly used by adolescents because these sources are very accurate, elementary, cheap and easily available than electronic and other sources. The information contained in print media these days is more authentic, genuine, fact-based and realistic than electronic sources and it lasts longer in a person's mind. This study was conducted to know about the usage pattern of print sources by school-going children (adolescents). For this study 120 school-going children (between 11-19 years age group) from two school of Varanasi were selected through random sampling technique. A self-structured questionnaire was prepared to access the print media sources usage and purpose of using print media sources. Results from this study revealed that half of the selected children (50.00%) from school affiliated to U.P. board and 36.60 percent from school affiliated to C.B.S.E used newspaper compare to other sources of print media. 33.30 percent children from school affiliated to U.P.  Board and 45.00 percent from C.B.S.E. used print media for increasing awareness regarding current issues around them followed by used for getting new ideas and information related to their career. So, it can be concluded from the results of the present study that the newspaper is most important part of the students for acquiring knowledge and the current affairs which helps for their bright future.

Keywords: Adolescents, Print media, Usage pattern, Newspaper.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Gautam, M., & Bishnoi, I. (2020). Utilization Pattern of Print Media Sources by School-Going Children of Varanasi District, Ind. J. Pure App. Biosci. 8(2), 164-168. doi: http://dx.doi.org/10.18782/2582-2845.8030