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International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2019, Volume : 7, Issue : 2
First page : (127) Last page : (130)
Article doi: : http://dx.doi.org/10.18782/2320-7051.6439

Consumer Preference for Japanese quail Meat Consumption in Chennai City

K. Vignesh, A. Serma Saravana Pandian, M. Prabu, P. Veeramani and J. Shilpa Shree*

Department of Animal Husbandry Economics, Madras Veterinary College, Chennai 60007
*Corresponding Author E-mail: shilpashreej23@gmail.com
Received: 26.04.2018  |  Revised: 30.05.2018   |  Accepted: 8.06.2018  

 ABSTRACT

The present study was conducted to evaluate the consumer preference towards Japanese quail meat, reason for preference and preference over source, location and package. For the present study, Chennai metro city, the capital of Tamil Nadu state was purposively selected as it is heterogeneous in the meat consumption behavior of people. A total of 90 respondents were selected from Chennai city by using simple random sampling techniques. The data for the present study was collected through filed survey approach by interviewing the respondents with the help of well-structured interview schedule. The results revealed that 78.89 per cent of the respondents were preferred towards Japanese quail meat and 21.11 per cent of the household consumers were not preferred towards quail meat. Taste and satisfaction was considered as the most important reason for Japanese quail meat preference by household consumers. Majority of the consumers (59.15 per cent) were purchasing Japanese quail meat from local retail shops followed by hotels (32.39 per cent) and farm outlets (8.45 per cent). Majority of the consumers (57.75 per cent) felt that the available Japanese quail meat price was nominal whereas 18.31 per cent of the consumers felt it was too high. This study will be useful for the better marketing approach based on consumer preference in Chennai city.

Key words: Consumer preference, Japanese quail meat, Reasons

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Vignesh, K., Pandian, A.S.S., Prabu, M., Veeramani, P. and Shree, J.S., Consumer Preference for Japanese quail Meat Consumption in Chennai city, Int. J. Pure App. Biosci.7(2): 127-130 (2019). doi: http://dx.doi.org/10.18782/2320-7051.6439