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International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2018, Volume : 6, Issue : 6
First page : (584) Last page : (591)
Article doi: : http://dx.doi.org/10.18782/2320-7051.6655

Marketing Efficiency and Price Spread in Marketing of Pear Millet in Haryana

Dinesh Singh¹, Rakesh Kumar²* and K. K. Kundu³

¹Rural Development Officer, Union Bank of India, Tohana
²Agriculture Development Officer, Bisoha, Department of Agriculture and Farmers Welfare, Govt. of Haryana
³Assoc. Professor, Department of Agricultural Economics, CCS HAU, HISAR (Haryana) -125004
*Corresponding Author E-mail: ryrakeshpau1@gmail.com
Received: 25.06.2018  |  Revised: 9.07.2018   |  Accepted: 15.07.2018

 ABSTRACT

In Haryana state, Bhiwani and Mohindergarh districts were purposively selected on the basis of the highest area and production under pearl millet crop, so most of Pearl Millet produce is marketed in these markets. In the study it was observed that producer share in consumer rupee was found maximum in the channel-III followed by channel–II and minimum in channel-I, because number of intermediaries in channel-I were more (P-VT-W-R-C). Each intermediary was having margin within the channel due to this producer share in consumer rupee increased in channel-III (P-C) followed by channel-II (P-W-R-C) and channel-I (P-VT-W-R-C) in the selected districts. It was found that the price spread was maximum in channel-I (P-VT-W-R-C) followed by channel-II (P-W-R-C) and was minimum in channel-III (P-C) in both the districts.

Key words: Pearl millet, Price spread, Consumer, Channel, Intermediary, Margin.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Singh, D., Kumar, R. and Kundu, K. K., Marketing Efficiency and Price Spread in Marketing of Pear Millet in Haryana, Int. J. Pure App. Biosci.6(6): 584-591 (2018). doi: http://dx.doi.org/10.18782/2320-7051.6655