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International Journal of Pure & Applied Bioscience (IJPAB)
Year : 2018, Volume : 6, Issue : 3
First page : (123) Last page : (127)
Article doi: : http://dx.doi.org/10.18782/2320-7051.6569

A Study on Benefits Obtained By Farmers through Kisan Call Centre Services

S. Kavitha* and N. Anandaraja
Department of Agricultural Extension, Tamil Nadu Agricultural University,
Coimbatore-641 003, Tamil Nadu, India
*Corresponding Author E-mail: kavithaagri90@gmail.com
Received: 13.05.2018 | Revised: 21.06.2018   | Accepted: 26.06.2018  

 

 ABSTRACT

Kisan Call Centre (KCC) is one of the major initiatives taken up by the Ministry of Agriculture and Farmers Welfare, Government of India to provide Agriculture and Allied sector information to the farming community through lane or mobile connection at appropriate time. The service provided through a toll free number of 1800-180-1551. Considering the importance of KCC, the research study was conducted in Mahaboobnagar District of Telangana State with a total sample size of 90 farmers. Ex-post facto research design was undertaken for the study with the objective to find out and analyze benefits obtained by the farming community through Kisan Call Centre Services. Data was collected from the respondents with the help of well-structured interview schedule. The percentage and correlation analysis was used for meaning full interpretation of data. The results revealed that maximum number of the respondents expressed that Able to save cost of cultivation due to advices from KCC (83.33%), KCC helps in forecast the pest and disease outbreak in particular region (76.66%), Easy to communicate to KCC rather than other similar service providers (73.33%).

Key words: Kisan Call Centre (KCC), Benefits and Farmers.

Full Text : PDF; Journal doi : http://dx.doi.org/10.18782

Cite this article: Kavitha, S. and Anandaraja, N., A Study on Benefits Obtained by Farmers through Kisan Call Centre Services, Int. J. Pure App. Biosci.6(3): 123-127 (2018). doi: http://dx.doi.org/10.18782/2320-7051.6569